Remove Hard Water Spots & Say Goodbye to Cloudy Glassware

A natural citric acid-based dishwasher detergent booster & rinse aid that works with any detergent: pods, tablets, or powder, to break down the minerals your detergent alone can't touch. Crystal-clear glassware, every cycle.

Our Products

Safer Choice Formulas. Powered by natural citric acid.

A safer choice.

A safer choice.

Every ingredient meets the U.S. EPA's strictest standard for human and environmental safety

Natural citric acid based formulas

Natural citric acid based formulas

No harsh chemicals, no fillers, no dyes. Just safe and effective, natural formulas

Money back guarantee.

Money back guarantee.

We make messes disappear, not your money

Septic-Safe & Biodegradable

Septic-Safe & Biodegradable

Safe for septic systems, well water homes, and baby bottles

Removes Hard Water Spots & Film

Removes Hard Water Spots & Film

Quickly dissolve the mineral deposits that leave glasses cloudy and dishes and silverware spotty.

Works With Any Detergent

Works With Any Detergent

Pods, tablets, powder, or liquid. Shine Magic boosts the performance of the detergent you already use.

Cleans Inside Your Dishwasher Too

Cleans Inside Your Dishwasher Too

Breaks down mineral buildup inside the machine itself, cleaning internal components, and extending the lifespan of your dishwasher.

10× More Active Ingredient Than Liquid Rinse Aids

10× More Active Ingredient Than Liquid Rinse Aids

Liquid rinse aids are 90% water. Shine Magic contains concentrated citric acid crystals and natural citrus oils — more mineral-fighting power per scoop, lower cost per load.

Safe for your home and family

Safe for your home and family

Septic-safe, biodegradable, and gentle enough for sippy cups, baby bottles, and children's dishes.

Spotless or Your Money Back

Spotless or Your Money Back

If your glasses aren't crystal-clear after one proper cycle, we'll refund you.

Spots & Film Magically Disappear!

Before
After

Hard water leaves a mineral film that detergent can't remove. Shine Magic dissolves it, naturally, not abrasively, so your glasses become streak-free, and sparkling, every time.

We've raised the bar (after giving it a brilliant shine).

They say if you want it done right then do it yourself, so...tah dahhh! Here's Shine Magic! Proof that you can make effective household cleaners out of safe and natural ingredients.